01
Background
TEAM
Designers
JiaJia Chen, Jade Liu
An on Campus
Social Media APP
Marketing/ Researcher
Weng Kong, Zack Olivas
DELIVERABLE
Branding
In app illustrartion
Marking Promotion
Swag
We want to create a mobile social media application that acts like a school-wide forum that lets users and their classmates share and interact. Users can share photos, videos, and questions and watch submissions grow in popularity as other users vote and comment on them.
02
User Scenarios
SYNTHESIZE
What do users say about attractive branding
We conducted a focus group to discover user insights,
"I think the idea about the brand and the emojis are pretty funny. (for Snapchat)
I like the cute and unique logo and stickers. (for Yik Yak)
Simple, clean, and straightforward described the main feature which message will disappear like a ghost. (for Snapchat)"
ANALYSIS
Narrow down
the thoughts
A big eyes character who conveys the message of the desire of sharing fresh/ fun news and communication. Its goal is to visualize defining the Ogle app and engaging it to attract school peers.
03
Exploration
IDEATION
Logo Sketches
Digital Logo Proposals
Concept of the Owl
70%
User's insight for the proposal
Concept of the Big Eye Doggo
The Winner
50%
"I like the owl logo. It's more suitable for a news feed app than a doggie. LOL"
"I choose #5 because it's super simple and good to be identified. Other ones are more complecated"
"I choose #5 But I think the head is a bit weird, It feels like a bald owl"
ITERATION
Evolution
Considering the user's feedback, we focused our logo on the owl concept. The #5 stands out but it also has some problems. To address the issue of #5 we extracted some features of #4 which also got a good score in the voting. For example, adding a hair for #5.
IDEATION
Refinement
Discover Color Palette
We brainstormed for the color concept. Two themes stand out and it's related to the logo character. Green represents the forest and blue represents the sky.
Blue theme finally wins through the rounds of user surveys and tests.
Finalized
The color palette was inspired by the logo and the features of the app which are sharing and communication.
The main color, blue, represents the sky and is associated with freedom, intuition, imagination, and inspiration.
FONT
Due to the target user with young ages, we are trying to simplify the details of the font and meet Ogle's identification and readability
04
APP Design & Language Systems
APP DESIGN
How does branding design keep identification and visualized consistency of Ogle app?
Ogle Emojis
We provide emoji sets with several theme including the basic set of owls with various emotions and the theme of the festival and dressed-up owls.
Ogle Avatars
Avatars are used in different parts of the apps especially for the comments page and chat page. Avatars let anonymous users feel alive.
Animation
illustration for Olge
Point page
The illustration with animation shows the oglers' awards and scores. See how high users can fly among oglers.
05
Brand Marketing
PROMOTIONAL MATERIALS
branding design using in
Marketing Promotion
Giving away Swags to help the marketing team outline our brand, show our culture and connect with oglers.
Stickers are very popular. Students are willing to participate in our survey to get a set of stickers.
What do oglers say about branding and app?
Ogle got me like: be there, be fun, be free.
